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BSH Middle East and Darwish Holding celebrate10 years of successful partnership in Qatar

Doha - Qatar, May 20, 2023: BSH Middle East celebrated its 10th anniversary of partnership with Darwish Holding, its exclusive Bosch distributor in Qatar during a gathering held in Doha and attended by a dedicated team from both entities to celebrate this milestone.

The partnership between BSH Middle East and Darwish Holding started in 2013, with Darwish Holding becoming the exclusive distributor of Bosch products in Qatar. Over the last 10 years, the partnership has been able to continuously grow the business and increase Bosch’s share in the home appliances market in Qatar.

During the last decade, the partnership between BSH Middle East and Darwish Holding has flourished, driven by a shared commitment to excellence, innovation, and customer satisfaction. With Darwish Holding's expertise and Bosch’s high-quality appliances, the partnership has been able to expand its reach across Qatar, making Bosch home appliances available across all major retailers in the country and successfully involving Bosch home appliances in major projects in Qatar.

As part of its commitment to the Qatari market, BSH Middle East, in partnership with Darwish Holding, opened its first brand store on Salwa Road in September 2014 and then relocated to its permanent location at Lagoona Mall in October 2018.

At the same time, Darwish Holding has been a perfect partner for Bosch as it took part in many premium projects across the city during the last few years including Katara Towers, QatarEnergy District, The Seef, Waldorf Astoria Lusail Doha, Floresta Gardens, and Giardino Village to name a few, and thus assuring a perfect pipeline of many other projects to come.

Bosch’s commitment to providing innovative and reliable home appliances has made it the go-to choice for many customers, whether they are looking to outfit their new houses, upgrade their kitchens or make their homes more sustainable. Today, Bosch home appliances are available across all major retailers in Qatar, and Darwish Holding has a dedicated Fifty-One East Service Centre with certified technicians. This ensures that customers can receive the highest quality of service and support for their Bosch home appliances.

BSH Home Appliances Middle East CEO, Tomas Alonso, in a statement on the occasion of the anniversary, said, “At BSH, loyalty and trust are two of the main values we hold while working with our partners. In this case, we can only be proud of the business and personal relationship that developed between Bosch and Darwish Holding during these last 10 years of collaboration, based on the foundation of our mutual values. Now, as part of our DNA, let’s continue working together to grow and gain a bigger market share for the years to come.”

Commenting on this special occasion, Mr. Bader Al-Darwish, Chairman and Managing Director of Darwish Holding said: "Today, as we celebrate a decade of partnership with Bosch as the brand’s exclusive distributor in Qatar, I would like to express my heartfelt gratitude to everyone who has contributed to this incredible journey. I extend a special thank you to Mr. Tomas Alonso and his team, who have joined us in celebrating this milestone. Over the past decade, our team has worked tirelessly to build a very strong database of loyal customers which helped in establishing Bosch as a household name in Qatar. Our solid partnership with the brand has been instrumental in achieving outstanding growth year after year. We have developed a relationship of strong cooperation built on mutual trust and respect that has enabled us to deliver the highest quality products and after-sale services.”

“As we reflect on the past ten years, we take pride in our accomplishments, and we stay indebted to our loyal customers who have entrusted us throughout. The next decade promises to be even more exciting as we work closely with Bosch to bring them the best in German technology and know-how. I truly look forward to continued success together," he added.

The partnership between BSH Middle East and Darwish Holding has been a testament to the success that can be achieved when two companies work together to provide the best products and services to their customers. BSH Middle East looks forward to continuing this partnership, bringing Bosch's innovative home appliances to even more customers and improving the lives of every home in Qatar.


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