Doha, Qatar, 7 June 2023. Doha Marketing Services Company (DOMASCO) proudly celebrates a new era for the Honda brand in the Qatar market by inaugurating a new state-of-the-art showroom and service centre with key stakeholders, including media and influencers.
During the event, the company also unveiled Honda’s new ‘Advanced and Sporty’ line-up, continuing the brand’s heritage of mobility and innovation, and setting the cadence for coming years.
The ‘Advanced and Sporty’ Honda’s strategy introduced in Qatar considers three main elements –Brand, Safety & Environment – with a focus on innovative ideas, as well as new technologies developed and harnessed to turn ideas into reality. The strategy pursues an obsession to bring joy to customers through human centered engineering.
The line-up showcased included:
· The fastest-ever Honda Civic Type R
· The all-new SUV: the Honda ZR-V
· The new 7-Seater Honda CR-V
· Next-generation Honda Pilot
· The all-new Honda Accord e: HEV, the brand’s first hybrid in the region
Honda further reinforces its 2025 sustainability and safety aims In addition to announcing the arrival of the exciting fleet to the country, Honda also outlined its 2050 sustainability and safety core ambitions. These included a goal of achieving carbon neutrality across all products, increasing the production of battery-electric vehicles (EVs) and fuel cell electric vehicles (FCVs), as well as the brand’s ambition for zero traffic fatalities to support a collision-free society globally.
Marco Melani, Managing Director of Domasco Qatar, reiterated, “Honda is a renowned brand with a diverse portfolio, and we are honoured to represent the company at such an exciting moment of expansion and innovation. As customer demands grow, we are constantly looking for new ways to enhance their experience, and we believe that the new location will provide the perfect platform to delight our customers while exploring the new 'Advanced and Sporty' line-up. For our existing Honda customers, our new modern service center is a reconfirmation of our unwavering commitment to their ownership experience.”
The new state-of-the-art 3S facility is purpose-built to deliver the full Honda ownership experience, from cars to service to certified pre-owned.
Located on the East Industrial Area Road, the brand-new Sales, Service and Spare Parts facility is developed with the company's customer-centric strategy in mind, aiming to provide customers with ease and convenience when it comes to new car purchases, vehicle servicing, and buying a trusted and approved pre-owned car.
Covering an area of over 3,500 square meters, it serves as a one-stop solution for new and existing customers to explore the Japanese manufacturer's portfolio of new sedans, SUVs, and certified pre-owned cars, as well as cater to service and spare part needs with capacity to service 80 vehicles daily. The facility will also offer Honda EXPRESS service to customers, a fast, convenient, and efficient maintenance delivered in less than an hour.
The new home of Honda also incorporates a dedicated area for Honda Motorcycles and for the full line-up of power products.
Honda is exclusively distributed in Qatar by Doha Marketing Services Company (DOMASCO), a leading multi-brand company in Qatar and a part of Al-Futtaim Automotive Group, one of the region’s leading automotive groups. Domasco has a diversified portfolio of passenger cars, motor bikes, commercial vehicles, marine and power products representing some of the world's most visible and award-winning brands. Al-Futtaim Automotive is one of five divisions within the Al-Futtaim Group which provides quality products and services that enrich people’s lives and aspirations each and every day.