In a move that heralds a significant business venture, Hama, the esteemed German distributor of accessories with a rich history spanning over a century, has officially declared its foray into the State of Qatar. This exciting development comes through a strategic partnership with Dohatna Innovative Distribution, an esteemed arm of Ali Bin Ali Holding, a leading conglomerate in the country. The announcement was made during an event held at Crown Plaza Doha- The Business Center on October 10, 2023, witnessed by over 100 attendees including stakeholders, representatives from both companies, media professionals, and avid electronic enthusiasts.
Hama marked its entry into the Qatar market earlier this year and is poised to unveil an impressive portfolio of over 300 products. These offerings are a testament to the brand's promise of premium German quality, combined with affordability, and come with product warranties ranging from 1 to an impressive 30 years, even for the simplest accessories. Known for its expansive catalogue of more than 18,000 products, Hama is synonymous with providing ideal accessories that enhance the everyday product experience. Currently, the brand boasts a global presence in over 70 countries.
Inaugurating the event, Mr. Jayakrishnan Poduwal, the Director for the Middle East, Africa, and India at Hama, expressed his enthusiasm for the collaboration, particularly with Dohatna. He stated, "Hama has consistently maintained its dedication to delivering German-quality products at accessible prices. As a company with a century-long legacy in the electronics accessories industry, our entry into the Qatar market is a significant milestone. It is a source of immense pride that, after almost a century, we remain steadfast in our unwavering commitment to quality."
Mr. Azhar Baksh, the Operations Manager of Dohatna, commended the effort to enhance business prospects between the two companies, aiming to offer quality products, exceptional service, and competitive pricing to the Qatar market. "Hama has established strategic alliances with Dohatna Innovative Distribution in Qatar to ensure extensive coverage across the entire country. Additionally, the brand has set up retail channels, allowing it to connect with a wider consumer base spanning millions in Qatar," Mr. Baksh emphasized.
Quality, exceptional service, and competitive pricing are at the core of Hama's mission. The brand is dedicated to catering to the tech-savvy generation by offering top-tier accessories such as gaming peripherals, headphones, multiport hubs, multi-device wireless mice, mobile accessories including Apple-certified products for iPhones and iPads, HDMI cables, binoculars, camera trolley bags, and tripods.
This collaboration between Hama and Dohatna underscores an unwavering commitment to delivering exceptional quality products and services, poised to redefine product presence and usage not only in Qatar but also across the entire GCC region. With this venture, the vibrant Qatari market is set to experience an exciting influx of innovative and top-notch accessories, marking a new era of technological advancement and consumer satisfaction.