SC & QM sign Memorandum of Understanding to support delivery of Qatar 2022

Organisations will collaborate on various programmes during lead-up to FIFA World Cup™

The Supreme Committee for Delivery & Legacy (SC) and Qatar Museums (QM) have signed a Memorandum of Understanding (MoU) in an effort to enhance the FIFA World Cup™ tournament experience in 2022.

The MoU will see the SC and QM form a joint working group to support the delivery of various programmes, including exhibitions, digital collaborations, conferences and workshops. The group’s mandate will be to help shape the overall tournament experience in the lead-up to the FIFA World Cup Qatar 2022™ and during the event.

Nasser Al Khater, CEO of the FIFA World Cup Qatar 2022 LLC, said: “We are very pleased to formalise our strong working relationship with Qatar Museums. As we build towards Qatar 2022, it is imperative that we continue to work closely with all our key host country stakeholders in order to deliver an outstanding fan experience. Qatar Museums will contribute significantly in this area by providing fan attractions and supporting the development of a uniquely Arab cultural experience, unmatched in FIFA World Cup history. We look forward to working with Qatar Museums on a host of important milestones over the next 18 months.”

Ahmad Musa Al-Namla, CEO of QM, said: “Our partnership with the SC reiterates our commitment to ensuring our exhibitions and cultural treasures reach as wide an audience as possible. We are delighted to partner with the SC and look forward to welcoming international fans and extending an enriching and memorable cultural experience for Qatar 2022.”

Areas of mutual collaboration between the SC and QM will include communications support, sharing knowledge and expertise, research and capacity building. The parties will also collaborate on content development and curation, as well as programmes related to education, community outreach, sport and health-related events.

The partnership will also see the two organisations work closely on a range of Qatar 2022 initiatives, including those related to culture and entertainment. It will also include collaboration on exhibits at the 321 Qatar Olympic and Sports Museum, which is located at Khalifa International Stadium – one of eight Qatar 2022 tournament venues.