Visit Qatar and Pierre Hermé unveil limited-edition macaron collaboration inspired by milk tea “Karak” and Dates

Visit Qatar, in collaboration with Paris Saint-Germain, has launched a limited-edition macaron collection in partnership with renowned French pastry chef Pierre Hermé, blending Parisian craftsmanship with Qatari culinary heritage.

The collaboration forms part of a wider, multi-layered campaign centred around Paris Saint-Germain’s match against Lorient on May 2 at Parc des Princes. The campaign combines prominent in-stadium visibility, including Visit Qatar’s branding on the team’s jersey, with a targeted activation through Pierre Hermé giveaways at the PSG Store in Paris, extending engagement with fans beyond the pitch.

As part of this initiative, Pierre Hermé has created an exclusive macaron flavour inspired by Qatari milk tea locally known as Karak and dates, reinterpreting iconic local tastes through a refined French lens. The collaboration underscores gastronomy as a key pillar of cultural exchange, connecting Doha and Paris through a shared appreciation for flavour, craftsmanship and hospitality.

On May 2, the limited-edition collection will be distributed across select locations in both cities, including the Paris Saint-Germain Store on the Champs-Élysées in Paris and Pierre Hermé’s café at Lagoona Mall in Doha.

This initiative reflects the continued strategic partnership between Visit Qatar and Paris Saint-Germain, underscoring the role of sport as a powerful platform for cultural exchange and global engagement, while spotlighting Qatar’s distinctive hospitality through creative, cross-cultural experiences.