GWC outline extensive logistics mandate during Qatar 2022™ as the country looks forward to hosting more major international mega-events in the future.
20 December 2022: The resounding success of the FIFA World Cup Qatar 2022™ lays a platform for the country to host major international events long into the future. The tournament will also significantly boost the development of business sectors across the country – including logistics.
Sheikh Abdulla Bin Fahad Bin Jassem Bin Jabor Al Thani, Chairman, GWC, said: “we have spent years preparing for this mega-event and stood ready to support Qatar, the local organizing committee and FIFA to deliver a memorable edition of international football’s showpiece event. We are also determined to leverage this tournament to deliver a robust economic legacy that benefits businesses large and small for generations to come – in line with the goals of Qatar National Vision 2030.”
A colossal undertaking
Delivering the first FIFA World Cup in the Middle East and Arab world involved a gigantic logistical mandate, which was handled in Qatar by GWC; the Official Logistics Provider for the tournament.
The numbers involved are staggering: GWC handled more than 15 million cans of beverage, 1.8 million pieces of equipment, 117,900 pieces of furniture, 20,400 traffic and safety assets, 34,700 office supplies and 20,000 spectator and traffic barriers. This was in addition to all the tournament equipment, including kits, uniforms and footballs. Transporting fresh food and beverages to a host of tournament sites was another key deliverable. For the media, GWC handled more than 30,000 pieces of equipment, including cameras, tripods and lighting, with everything delivered to and from eight stadiums, 36 team base camp hotels, two airports, two seaports, media hubs, fan zones and other sites.
Serving the logistics requirements of an event as large as the FIFA World Cup™ needs a forward-thinking strategy in order to deliver a seamless operation. GWC implemented a control tower approach for Qatar 2022™ which delivered according to a master delivery schedule (MDS). This acted as the central point for all logistical activities; from the time an order needs to be picked up, where it has to be delivered, the time it is due and its current status.
Vision coming to fruition
From a logistics standpoint; people, processes and technology are the key ingredients, according to GWC’s Group CEO, Ranjeev Menon. “When you are delivering the logistics mandate of the FIFA World Cup™ detailed planning is imperative,” said Menon. “What we saw during Qatar 2022™ was the result of years of preparation. It was our plans – and those of our stakeholders in Qatar and globally – coming to fruition.”
“In order to optimise the value chain and unlock maximum potential, it is essential for companies to get the right balance between people, processes and technology. At GWC, we believe the success of Qatar 2022™ was people-driven, technology-fuelled and goal-orientated,” Menon added.
Qatar’s growing MSMEs sector
Hosting the FIFA World Cup™ has cemented Qatar’s status as a global hub for major international events – laying a platform for significant economic development, in particular helping micro, small and medium enterprises (MSMEs) flourish in the country and across the region.
In early 2022, GWC opened Al Wukair Logistics Park, its largest logistics park to date. Covering an area of 1,500,000m² that caters specifically for MSMEs. The site provides all their commercial needs, as well as affording an opportunity to network with like-minded businesses. GWC is an enabler and catalyst for MSMEs – helping them to establish and grow their businesses and leverage Qatar’s hosting of the FIFA World Cup.
Menon said: “MSMEs have benefitted massively from the World Cup in a vast range of sectors, including logistics. The challenge now is for MSMEs to leverage the tournament’s legacy and grow their businesses, supported by the platform which Qatar built.”
Menon praised Qatar’s leadership for fostering a conducive business environment and helping the logistics industry to flourish – boosted significantly by hosting the biggest sporting event on the planet.<