Poland defeat Serbia in final at FIFA Fan Festival™ in Al Bidda Park Football fans representing all 32 qualified nations for Qatar 2022 took part in the Fans’ Cup – held on the sidelines of the FIFA World Cup™. The four-day tournament, held at the FIFA Fan Festival™ in Al Bidda Park, was organised by the Supreme Committee for Delivery & Legacy (SC) as part of its fan engagement activities. The five-a-side tournament reflected the same format as Qatar 2022, with the teams drawn into the same eight groups. All participants were nationals of their respective countries. This included hosts Qatar, who reached the quarter-finals of the tournament before falling to Poland. The final was an all-European affair between Poland and Serbia, with the Poles lifting the trophy after a convincing 4-0 victory. The trophy presentation took place on the main stage at the FIFA Fan Festival, with Qatar Legacy Ambassadors Cafu and Ronald de Boer handing out the silverware. Lifting the trophy was a moment to savour for Poland’s Adrian Dalek. He said: “I feel amazing right now because we’ve won the World Cup for fans. It was a fantastic tournament and it is very nice to be here in Qatar for it. Though it was a fans’ cup, there were some very good teams here and a high level of football was played.” “The companionship we have had with all the cultures we have met here and the chance to meet new people has been extraordinary,” said Serbia goalkeeper, Bogdan Sokolović. “I think Qatar raised the bar for the next World Cup by staging this tournament. It was really wonderful.” “Fans are central to the success of the first FIFA World Cup in the Middle East and Arab world, so we were thrilled to host the first 32-team Fans’ Cup at a FIFA World Cup, which we believe created an exciting atmosphere while uniting fans from across the globe through their shared passion for the beautiful game. We hope the legacy of this historic tournament, delivered for the first time in Qatar, sees fan tournaments at all major football events in the future,” said Samantha Sifah, the SC’s Fan Engagement Manager. Click here to find out more about the Fans' Cup. Fans interested in attending Qatar 2022 should click here for the latest tickets, accommodation and Hayya Card information.

Milestone visitor Haytham Mokhtar wins two tickets to the FIFA World Cup Qatar 2022™ final The FIFA Fan Festival™ at Al Bidda Park has welcomed more than 1 million fans since opening on the eve of the FIFA World Cup Qatar 2022™. To celebrate the milestone, the lucky 1 millionth fan received a pair of tickets to the FIFA World Cup™ final at Lusail Stadium on 18 December. Local resident Haytham Mokhtar, originally from Egypt, and his best friend Sara, won the tickets, along with an official match ball signed by football legends. “I cannot believe that I am so lucky to be the 1 millionth guest at the FIFA Fan Festival,” said Haytham. “Sara and I were coming here to have a good time and shortly after, I was standing on the main stage in front of thousands of people with a football signed by Cafu and Ronald de Boer, and with tickets to the final. It is just unbelievable!” Haytham knows exactly which teams he would like to see in the final as he is hoping for a battle of the legends: Lionel Messi versus Cristiano Ronaldo. “Apart from my own team, Egypt, I also cheer for Brazil. But, this time, I am wishing for an Argentina versus Portugal final so that the two great legends, Messi and Ronaldo, can play against each other in a World Cup final.” After spending the day at the festival, Haytham said: “My highlight was the FIFA Museum. I enjoyed seeing the outstanding collection of World Cup shirts, dating back to the first tournament. There is a great atmosphere here, with many people from all over the world, and so many different activities and music.” Situated within walking distance of the Doha Corniche, the FIFA Fan Festival is a central meeting point for fans to celebrate their passion for the beautiful game. The 145,000m² facility boasts a 40,000 capacity and has welcomed an average of 70,000 visitors a day during the tournament. The FIFA Fan Festival screens every FIFA World Cup™ match on giant screens and provides free entertainment with some of the most famous music stars from across the globe. The festival is open every day, from 4 PM to 2 AM, catering for every fan with its unique football and entertainment programme featuring local and international artists such as Diplo, Kizz Daniel, Nora Fatehi, Trinidad Cardona and Calvin Harris. In addition, for the first time ever, the FIFA Fan Festival has an official anthem: ‘Tukoh Taka’, from acclaimed music stars Nicki Minaj, Maluma and Myriam Fares. FIFA Sound – the game-changing initiative that combines the universal languages of music and football – collaborated with Universal Arabic Music and Republic Records on the hit song. The week of its release, the record reached number one on iTunes and was the most-watched music video on YouTube. Tukoh Taka is available to download here, and fans can watch the music video here.

New ‘Early December’ feature now available on Hayya Card platform Qatar has launched a new Hayya Card option which will allow non-ticketed fans to enter the country and attend the FIFA World Cup™ after the group stage has concluded. The ‘Early December’ feature, which allows fans without tickets to apply for a Hayya Card, will be valid after midnight on 2 December. Fans will need to show proof of accommodation and pay an entry fee of QAR 500 to obtain the Hayya Card and enter Qatar. Children under 12 will not be charged. The Hayya Card is mandatory for FIFA World Cup Qatar 2022™ fans. It provides access to stadiums with a valid match ticket, entry to the FIFA Fan Festival™ and free public transport. Khalid Ali Al Mawlawi, Deputy Director General, Marketing, Communications & Event Experience, Supreme Committee for Delivery & Legacy, said: “It’s been a wonderful tournament so far. We’ve welcomed hundreds of thousands of fans from across the world for an unrivalled festival of football and exchange of cultures. “As we move into the knockout stages of the tournament, we’re delighted to offer the chance for more fans to visit Qatar and experience the special atmosphere of the first FIFA World Cup in the Middle East and Arab world.” Fans have plenty of entertainment options away from the stadiums in Qatar, including the FIFA Fan Festival at Al Bidda Park, the 6km Corniche Activation and a vast array of live music, cultural experiences and fan zones. Fans who wish to apply for the Early December Hayya Card feature should note the following: Ticket holders for matches after 2 December will not be required to pay QAR 500 Fans who pay the QAR 500 entry fee and purchase FIFA World Cup Qatar 2022 tickets later will not be eligible for a refund After paying the QAR 500 entry fee and confirming their accommodation, fans will receive an entry permit to the State of Qatar via email. Fans are advised not to travel until completing the Hayya Card application process as they will not be allowed to board a flight or enter through the Abu Samra land border without the entry permit Hayya Card holders are able to stay in Qatar until 23 January 2023 Click here to apply for a Hayya Card. Download the Hayya to Qatar 2022 mobile application: Apple / Google Play/ Huawei

More than 300 young people learn key life skills on sidelines of FIFA World Cup Qatar 2022™ The Generation Amazing Foundation, a FIFA World Cup Qatar 2022™ social and human legacy initiative, has successfully concluded its fourth annual youth festival and the second phase of its Goal 22 international school-exchange programme. The Generation Amazing Youth Festival 2022 served as the in-person phase of the year-long Goal 22 project and brought together more than 300 international students in Doha to teach them football for development practices that emphasise and advance the United Nations Sustainable Development Goals through workshops and activities, exploring topics such as sports diplomacy, sustainability, diversity and inclusion, leadership, mental health and more. Goal 22 began in October with virtual sessions and will continue in 2023. The youth involved represented each of the 32 competing nations at Qatar 2022 and will be tasked with sharing the knowledge gained in their schools and communities. The festival kicked off on 17 November with a celebration of Generation Amazing positively impacting 1 million people across the globe and becoming a foundation. Special remarks were made to more than 600 guests by H.E. Hassan Al Thawadi, Secretary General, Supreme Committee for Delivery & Legacy, and Chairman, Generation Amazing Foundation; Gianni Infantino, FIFA President; Nasser Al Khori, Executive Director, Generation Amazing; David Beckham, Generation Amazing Ambassador; and Ryan Reynolds, Hollywood actor and co-owner of Wrexham FC. The keynote was given by Syrian-American composer, Malek Jandali, founder of ‘Pianos for Peace’. It featured the premiere of sports docuseries ‘Chasing Dreams’ – which was supported by Generation Amazing – and a surprise performance from The Triplets Ghetto Kids. “Our aim is to help people develop crucial global citizenship skills while supporting capacity building through the power of football,” said Al Khori. “We want to offer much more than technical support to bring about social change to disadvantaged and marginalised communities.” “This requires educational and theoretical understanding in addition to cultural awareness and exposure that is best gained through peer-to-peer interaction, and we’re very proud to provide that in an unprecedent way, adding and contributing to the FIFA World Cup Qatar 2022 legacy through our Goal 22 programme,” added Al Khori. “The Generation Amazing Youth Festival, in particular, provides an opportunity for many young adults, and even their educators and our invited delivery facilitators, to be introduced to innovative sport for development frameworks, gain insight into their opportunities and challenges, and learn about new perspectives and cultures while expanding their own potential. “We developed the Goal 22 programme so that participants gain exposure that is tangible and expansive outside what can be attained on the pitch or in a classroom, while establishing and reinforcing the universal values adopted by the United Nations, such as fair play, living together, enhancing understanding between peoples and cultures, and promoting the values of tolerance and respect.” Since 2019, Generation Amazing has hosted its youth festival on the sidelines of major sporting events, such as the FIFA Club World Cup™ and FIFA Arab Cup™. This year’s festival included workshops and panels that were organised and facilitated by more than 30 partner organisations. These included discussions on women in sport, creating positive impact through sport, sustainability, climate change and inclusive leadership through sport, among others. As part of the festival programme, youth participated in an inclusive football activation called the ‘All-In Tournament’ – a mini World Cup – and had the opportunity to celebrate cross-cultural interaction and diversity at the closing cultural ceremony. In addition to local and international musical acts and performances, students performed their own pieces to showcase their cultures and traditions. The ceremony included remarks from Salah Khaled, Director of the UNESCO Office for the Arab States of the Gulf and Yemen, a strategic partner of the festival. Khaled said: “Thanks to Generation Amazing, young leaders have been able to take part in this innovative ecosystem to promote social change, healthy lifestyles and sport for all. These initiatives are of paramount importance as they create space for dialogue while fostering youth action and ensuring recognition of young voices and projects. “UNESCO is honoured to partner with Generation Amazing in this festival, that embodies social responsibility by supporting youth in fighting inequality, contributing to sustainable development and building peace. I am proud to see that what we do together today will contribute to shaping peaceful, just and sustainable futures tomorrow. I am delighted to see how youth celebrate the power of sport in a changing world.” During the tournament, participants had the opportunity to engage in dialogue with Beckham and various FIFA World Cup Ambassadors and stars, including Younis Mahmoud, Nadia Nadim, Honey Thaljieh, Ali Al Habsi, Javier Mascherano, Yaya Toure and Mohammed Saadon Al Kuwari. Guests were also treated to Qatar 2022 match tickets, facilitated by the Generation Amazing Foundation. On the last day of the festival, officials and delegates from Qatar, Canada, Mexico and the US attended to observe and participate in an inclusive football activation aimed to recognise the success of the festival and share knowledge about key learnings with the next hosts of the FIFA World Cup™. The delegation of high-level officials included, H.E. Sheikha Hind Al Thani, Vice Chairperson and CEO of Qatar Foundation; H.E. Hassan Al Thawadi, Secretary General of the Supreme Committee for Delivery & Legacy, and Chairman, Generation Amazing Foundation; H.E. Salah bin Ghanim Al Ali, Qatar’s Minister of Sports and Youth; Harjit Sajjan, Canada’s Minister of International Development; Marcelo Ebrard, Mexico’s Secretary of Foreign Affairs; and Antony Blinken, US Secretary of State. Festival strategic partners included the Ministry of Sports and Youth, Ministry of Education and Higher Education, Qatar Football Association, Qatar Foundation, Qatar Museums, FIFA Foundation and UNESCO. Sponsors included Qatar Airways, Visit Qatar, Qatar Fund for Development, Qetaifan Projects, QLM Insurance, SDIsports and Hublot.

Qatar Legacy Ambassadors see the tournament as a watershed moment for the region The FIFA World Cup Qatar 2022™ is in full swing and fans across the globe are enjoying a festival of football at eight state-of-the-art stadiums. For Qatar Legacy Ambassadors Ahmad Khalil, Ibrahim Khalfan and Adel Khamis, the tournament is proving a huge success for the entire Middle East and Arab world. “Everyone who has made their way to Qatar has been amazed by this once-in-a-lifetime festival. From beautiful stadiums to wonderful cultural experiences, fans are able to immerse themselves in our signature hospitality and enjoy world-class football,” said Khamis, a former attacking midfielder for the Qatar national team. Many of the incredible venues showcase local culture, including the magnificent Al Bayt Stadium, with its structure inspired by the tents used by nomadic peoples. “The FIFA World Cup in Qatar is an achievement for the entire Arab world. It gives us the opportunity to celebrate our culture, while showing off our football pedigree. For far too long, this region has been stereotyped without us having the opportunity to show the world that we are talented, determined and peace-loving people. This World Cup has given the opportunity to change all that,” said Khalfan, considered to be one of Qatar’s greatest wingers of all time. A total of four Arab teams are taking part in the tournament, with hosts Qatar competing in a World Cup for the first time. The Maroons were drawn in Group A alongside the Netherlands, Ecuador and Senegal. And although they were knocked out in the group stage, Khalil sees the tournament as an important milestone for local football. “Even though Qatar’s results were not what we hoped for, the World Cup will be yet another milestone for the sport’s growth in the country. It will be a memorable experience that will motivate a new generation of players to play on the biggest football stage in the world. Qatar’s footballing future is bright – and this tournament will be a huge catalyst for further success,” said Khalil, who led Qatar to the Arabian Gulf Cup in 1992. He added: “What we have achieved goes beyond football. It’s an achievement that brought together our talent and determination, and embodies our vision to build a modern nation that celebrates humanity and excellence.” Fans interested in attending Qatar 2022 should click here for the latest tickets, accommodation and Hayya Card information.

As the country welcomes the world’s football fans, Qatar Tourism (QT) has partnered with the Supreme Committee for Delivery & Legacy (SC) to produce a special edition of the Qatar Calendar (www.qatarcalendar.com), detailing more than 30 major events happening during the FIFA World Cup Qatar 2022™. By browsing the free calendar, visitors and residents can find a compact yet comprehensive guide to the wealth of exhilarating concerts, fabulous fashion shows and wonderfully informative cultural events occurring across Qatar during November and December 2022. Click here to download the Event Calendar in PDF. Whether fans plan to enjoy the grand performances of international music superstars, immerse themselves in traditional Qatari culture, or simply soak up the atmosphere at the FIFA Fan Festival™, the guide is sure to help visitors build their off-pitch itineraries. Commenting on Qatar Calendar’s special edition, Haya Al-Noaimi, Head of the Promotions Sector at Qatar Tourism, said: “In the coming weeks, a world of music, culture and boundless fun awaits Qatar’s visitors on and off the pitch. We are delighted to work with the SC on this special edition of Qatar Calendar, to ensure that our millions of visitors have all the information they need to enjoy this packed program of events, that will perfectly complement a ground-breaking season of football." Fatma Al Nuaimi, Executive Director, Communications & Media, SC, said: “We are delighted to partner with QT on this special edition of Qatar Calendar, which will provide key information for the many fans visiting our country to enjoy a unique festival of football and numerous entertainment activations.” The special edition Qatar Calendar is available in Arabic and English. For more information on upcoming events, visit www.qatarcalendar.com and follow @qatarcalendar on Facebook and Instagram.

Doha, Qatar (28 November 2022) – A week into the celebration of the biggest football championship in the world and the arrival of international football fans, Msheireb Downtown Doha continues to offer distinctive cultural activities that reflect the essence of the rich Qatari identity and heritage for visitors of all ages. Among the most important cultural facilities and events, Msheireb Museums which include four heritage houses, provide a comprehensive view of Qatar’s history and connect visitors with the past and present of the nation. The cultural activities not only include a deep dive into Qatar’s history but also examine the life and journey of emotions and creativity of internationally renowned artists such as Frida Kahlo immersive experience located at the Bin Jelmood House in Msheireb Museums along with Maison Valentino at M7. In Sikkat Al Wadi, Intaj– a cinema, television, and theatre exhibition –documents the history of the cinema, film and theatre industry in Qatar, attracting film enthusiasts from all over the world to learn more about the evolution of the industry. For content creators, the city provides Media Hub Qatar4Cam to support various social media and digital platforms that are divided into multiple sections. In the same area, Mawater Warehouse exhibition allows car enthusiasts to display their race cars for people to see. Visitors can also purchase high-quality and carefully selected local-made products in the homegrown store in a special local atmosphere. Lastly, Al Barahat zone is a pre-booking area characterized by its privacy, where families and individuals can enjoy the matches on a giant screen while being surrounded by the finest restaurants and cafes.

Qatar Tourism (QT) and the Supreme Committee for Delivery & Legacy (SC) announce a new, joint social media competition calling upon the country’s visitors to share their #UltimateQatarExperience. As Qatar prepares to welcome more than one million visitors in November and December, the competition encourages tourists to showcase their experiences whilst visiting the country. For a chance to win a $100,000 prize* visitors simply need to upload pictures and videos to their social media channels, using the @VisitQatar and #UltimateQatarExperience tags. Three different prize values are open to entrants ($100,000, $50,000, and $30,000), that each include a three-night stay at a 5-star hotel, return flights from Qatar Airways, and two tickets to a once-in a lifetime experience. Commenting on the competition, Haya Al Noaimi, Marketing and Promotions Sector at Qatar Tourism, said: “The #UltimateQatarExperience competition will build on the excitement in the air, and which will give the country’s millions of visitors this winter a chance to showcase their experience. As we prepare to welcome the world, we look forward to seeing Qatar’s abundant natural beauty and host of unforgettable experiences represented in such inventive ways.” Fatma Al Nuaimi, the SC’s Communications & Media Executive Director, said: “We are pleased to collaborate with Qatar Tourism for this exciting competition, which is sure to attract thousands of entries from the many fans joining us in the coming months. We look forward to seeing the amazing experiences fans enjoy during the tournament.” The competition closes on December 2, 2022. Winners will be notified via their social media channels and have 48 hours to claim their prize. *Terms and conditions apply: https://visitqatar.com/intl-en/highlights/ultimate-qatar-experience

Snap Inc. has launched a series of immersive augmented reality (AR) experiences in collaboration with Qatar Tourism, inviting tourists from around the world to experience the wonders of Qatar. Starting November 20 and set to run until December 18, those visiting Qatar can head to Al Dafna Park at the Doha Corniche to try the immersive AR experiences. Residents and tourists alike are invited to show their groove and snap their photos at the Giant AR Mirror located on the Corniche. By creating an augmented frenzy of celebration, swirls, zigzags and footballs, the lens will start animating using Snap’s body tracking technology. A photo will be snapped of their time in Qatar and guests can download and save the memory by simply scanning the QR code on the screen. While queuing, guests will also be directed to scan the Snapcodes on the side plinth to experience the immersive Sky Segmentation lens. By using the Face lens, users will wear a pair of sunglasses and are invited to experience the light show featuring the national animals of Qatar. As they swap the camera to the World lens, Snapchatters are transported to a magical night sky filled with stars where they will experience as a constellation starts to unify to form a Falcon, Whaleshark and Oryx. When the constellations are discovered and illuminated, the animals come to life to represent air, sea and land, inviting guests to ‘Feel more wonder in Qatar’. Hussein Freijeh, General Manager at Snap Inc. MENA said, “We’re pleased to partner with Qatar Tourism to create a series of immersive experiences for everyone to enjoy at the heart of Doha. As thousands of tourists from all over the world arrive in Qatar, Snapchat is giving them the opportunity to creatively express themselves and join in the excitement while they celebrate, snap and share joyous moments with their loved ones.” Berthold Trenkel, Chief Operating Officer at Qatar Tourism said, “We are excited to collaborate with Snapchat to bring an immersive activation to life through AR technology. We are committed to delivering unparalleled emotion-filled experiences for our visitors. Qatar offers tourists a myriad of beach activities across its sunny beaches, world-class museums, arts and culture, a variety of adventures for thrill seekers, and an exciting range of local and international culinary experiences. Football fans visiting Qatar will have the chance to experience its wonders through Snap’s immersive AR lenses while celebrating the spirit of the game.” The way football fans experience the game has evolved, with many of them using their phones to chat with friends, interact with AR experiences, celebrate wins and access behind-the-scenes content during the 90 minutes of the game. With over 340 million people using Snapchat daily to engage with a range of content and creative AR experiences that bring football fans closer to the action, Snapchat is providing fans with the chance to capture and share key moments and memories with families and friends at the world’s biggest sports event.

‘Experience a World Beyond’ bagged two awards for best campaign at the 29th World Travel Awards. Qatar Tourism (QT) also recently won first place for its ‘Experience a World Beyond’ promotional film at the 11th Zagreb TourFilm Festival and at CIFFT’s World’s Tourism Film Awards. To date, the campaign has reached over 500 million people worldwide, uplifting the key brand equity metrics and establishing Qatar as a global tourist destination. Qatar Tourism won several prestigious international accolades for its global campaign ‘Experience a World Beyond’, which highlights the country as a sophisticated, family-friendly, cultural, and luxurious tourist destination. QT’s ‘Experience a World Beyond’ campaign was named World’s Leading Marketing Campaign at the 29th World Travel Awards, Grand Final Gala Ceremony, in Oman, and Middle East’s Leading Marketing Campaign at the 29th World Travel Awards, Gala Ceremony, in Jordan and World’s Best Tourism Authority Website. In addition, the campaign’s promotional film won first place in the ‘Tourist Destination Country’ category at the 11th Zagreb TourFilm Festival. The campaign also took first place at the World’s Tourism Film Awards, organised by Committee of Tourism Film Festivals (CIFFT) in Valencia, which recognise promotional films with creative excellence. To date, the campaign has reached over 500 million people worldwide, which has in turn uplifted the key brand equity metrics and helped establish Qatar as a global tourist destination. Commenting on Qatar Tourism’s latest achievement, Haya Al-Noaimi, Head of the Promotion Sector at Qatar Tourism, said: “We are delighted to see the continued success of Qatar Tourism’s ‘Experience a World Beyond’ campaign, as it truly brought to life the country’s rich experiences, be it kayaking through the Al Thakira Mangroves or experiencing golden moments in Qatar’s vibrant desert. The campaign truly highlights Qatar as a premium destination for tourists looking to create unique lifetime memories.” To date, Qatar Tourism has received over 20 awards for its ‘Experience a World Beyond’ campaign and its digital-led approach, a testament to its successful efforts to modernise digital assets and launch innovative, personalised, and data-driven experiences.

Qatar Airways and Qatar Tourism in association with Alchemy Project are excited to announce a star- packed World Stage that will kick off with the legendary Los Angeles trio Black Eyed Peas’ euphoric show on 20 November 2022. Black Eyed Peas dictate the rhythm of culture, pulled from the streets, magnifying underground club energy, reggaeton grooves, and a Spanglish singalong on a global sonic canvas. Being a world-renowned trio, Black Eyed Peas earned six GRAMMY® Awards and achieved sales of 35 million albums and 120 million singles across seminal releases. Pyrotechnics, power of music, abundance of vibrant music creativity — everything will put on unforgettable shows spread over 6 nights, where thousands of people will feel the same elation as you in astounding vibe which is set by the Stage itself once the sun fades and the thrilling colours covering the sky enrich the event. World Stage is brought to you by Qatar Airways and Qatar Tourism, sponsored by Ooredoo, Coca-Cola, Qatar Duty Free, and organized by Alchemy Project under Qatar Live 2022 series of events. With every move, Black Eyed Peas dictate the rhythm of culture. Over the past 25 years, the Los Angeles trio—will.i.am, apl.de.ap, and Taboo—earned six GRAMMY® Awards and achieved sales of 35 million albums and 120 million singles across seminal releases such as Elephunk, The E.N.D., and more. One of the era’s biggest acts, they emerged as “the second best-selling artist/group of all-time for downloaded racks,” (Nielsen) and landed on Billboard’s “Hot 100 Artists of the Decade.” In 2011, they dazzled the world with a landmark performance at the Super Bowl XLV Halftime Show. Their eighth studio album, TRANSLATION, achieved staggering international success after its release in 2020. Featuring major collaborations with artists such as J Balvin, Ozuna, Maluma, Shakira, Nicky Jam, and Tyga, the long-player garnered eight nominations at the Billboard Latin Music Awards, including ‘Crossover Artist of the Year” and “Hot Latin Song of the Year” for “RITMO” and a nomination at the 2021 Latin American Music Awards for ‘“Favourite Artists - Crossover”. The album resulted in a series of chart- topping singles, including the massively successful “RITMO (Bad Boys For Life)” [feat. J Balvin] and “MAMACITA” [feat. Ozuna and J.Rey Soul], both of which achieved #1 status on three Billboard Charts each, numerous award nominations, and gold, platinum, and diamond certifications globally. The knockout album single from December 2020, “GIRL LIKE ME” [feat. Shakira] continued this streak, achieving success on Latin and Top 40 radio, sparking a viral TikTok challenge in late 2020, and scooping “Best Latin” award at the MTV VMAs. The success of TRANSLATION continues to demonstrate Black Eyed Peas’ ability to reinvent themselves along with the ceaseless changing of the times. Still not done, a fresh new single “HIT IT” with Saweetie and Lele Pons, racked up 5.8M global audio streams, 1.1M US audio streams and almost 10M YouTube views in its first week alone.

Legendary Italian footballer Andrea Pirlo stars in a new global campaign by Qatar Tourism titled “No Football. No Worries.” The iconic sportsman, who famously played for the Italian national team, will show just how much Qatar has to offer and where to experience its world-class offerings. In a series of humorous advertisements, viewers see Pirlo enjoying various adventures in Qatar, from sandboarding down the desert dunes of the Inland Sea and soaking up the culture in the Museum of Islamic Art to kitesurfing at the country’s new resort, Fuwairit Kite Beach. Italian football legend Andrea Pirlo said: “I have really enjoyed exploring Qatar. It is a beautiful country with beautiful people and has so much to offer. Whether you’re a sports fan or not, you can enjoy Qatar and experience adventure, culture and thrilling activities – I have been many times before, and I can’t wait to visit again.” Haya Al-Noaimi, Head of the Promotion Section at Qatar Tourism, said: “Qatar will soon be home to millions of visitors from around the world and we look forward to sharing with guests the variety of captivating experiences that feature in our latest, playful campaign. From vibrant souqs to majestic natural landscapes, Qatar offers its warm, authentic hospitality at each touchpoint of the visitor journey while catering to every interest and every type of budget.” “No Football. No Worries.” adverts are launching on global broadcasters. They will be activated in 17 countries on 15 November across local TV stations, social media platforms including Facebook, Instagram and Snapchat, and online platforms including YouTube and the Google Display Network. The campaign forms part of Qatar Tourism’s new global brand platform, “Feel More in Qatar”, which focuses on the family-friendly activities and experiences on offer in Qatar. The central “Feel More in Qatar” campaign will launch in December. It sees three engaging animated characters introduce a family to the breadth of emotional experiences they will have in Qatar, as well as the country’s renowned hospitality and warm welcome. The characters - Shaheen the falcon, Maha the Arabian oryx and Lulu the hawksbill turtle, represent Qatar’s iconic wildlife and guide the family to discover the soul of Qatar; a destination that blends cosmopolitan modernity and stunning landscapes with rich tradition and culture. Pirlo is currently manager of the Turkish Süper Lig club Fatih Karagümrük. During his active football-playing years, he starred for Inter and AC Milan, Juventus, New York City FC, and his Italian national side. Pirlo appeared in every match of Italy’s title-winning run at the 2006 FIFA World Cup™, scoring the first goal in the final penalty shoot-out that helped his side secure victory over France. Qatar Tourism has an ambitious long-term strategy to increase the number of inbound visitors to more than six million annually by 2030. The destination will achieve this by boosting the entire tourism value chain, increasing local and international visitor demand, and driving a multiplier effect across the domestic economy. For more information on the campaign, please visit: https://visitqatar.com/intl-en/highlights/no-football-no-worries-with-andrea-pirlo